Lourdes Giménez Gascón is a strategic leader with over 15 years of experience in marketing, sales, and business development. With a degree in Marketing and Advertising, she currently oversees the commercial strategy of the Casinos, Hotels & Restaurants Division at Orenes Grupo, where she has spearheaded a profound transformation of the traditional casino model into a fully immersive, customer-centered entertainment experience.
Her leadership has positioned Orenes casinos in key markets such as Murcia, Badajoz, Castellón, Andorra, the Canary Islands, and Mexico as benchmarks in the industry—integrating gaming, gastronomy, live shows, and technology into emotionally engaging experiences.
Lourdes is widely recognized for her ability to lead diverse teams, innovate with intent, and build emotionally resonant brands. She believes that true transformation begins when the customer ceases to be a visitor and becomes the protagonist. Her unique approach combines operational excellence with emotional intelligence, making her a key voice in shaping the future of leisure in Spain and Latin America.