John Purcell

Gambling Industry Expert. Land based and Online Executive leader

John Purcell is a 30-year veteran of the global gambling industry and a recognised authority on the intersection of technology, gaming, and regulation. As the founder of multiple successful ventures, including DigiWheel (now part of Evolution), Bingo Manager, and Etaleo Smart Casino Technologies, John has consistently pioneered innovations that bridge traditional casino operations with cutting-edge digital solutions.
John advises international gaming operators, regulators, and manufacturers on strategy, compliance, and future-proofing in an AI-driven world. From developing AI-powered gaming SaaS platforms to the invention of smart casino tables and advising governments/industry associations on gambling products and legislation, he brings a rare mix of boardroom credibility, technical insight, and on-the-ground experience.
In his talks, John blends wit, realism, and hard-earned lessons to help audiences separate gambling specific fact from fiction—and make smarter bets on the future of casino technology, with and without AI.