Casino Operations Summit

Marcel Tobler

Marcel Tobler has been leading Swiss Casinos as CEO since January 1, 2024. The group is the market leading casino operator in Switzerland with four land-based casinos and an online casino.

In 2013 Marcel was appointed CFO of the Stadtcasino Baden Group where he was instrumental in launching the German-speaking market’s first loyalty program with player tracking, laying the groundwork for a data-driven approach within the organization. Marcel was pivotal in crafting and executing the group’s B2C and B2B digital strategies. He spearheaded the launch of Switzerland’s first legal online casino, jackpots.ch, followed by casino777.ch. His vision led to the investment in the tech startup Gamanza to build its own Player Account Management System. This move rapidly positioned the group as a leading iGaming technology provider in Switzerland’s tightly regulated market. Under Marcel’s leadership, the group continued its innovation streak by developing a Player Engagement Platform to elevate the omni-channel experience. In 2023, it further expanded its offerings by introducing unique casino games and launching Switzerland’s first regulated crash game.

 

Prior to his transformative role at the Stadtcasino Baden Group, Marcel Tobler spent a 11-year tenure at PwC, where he honed his expertise in Switzerland and Las Vegas. Marcel holds an MBA from the University of Chicago Booth School of Business and is a U.S. certified public accountant.