Started in the casino industry in the early 2000’s as a croupier in the UK market, working through the levels across the casino floor, cash desk and management.
Spent time working across a variety of land based casino’s before ending up as Head Cashier for the Ladbrokes Paddington Group.
Moved into online in 2011, as part of the William Hill Live casino division in Riga and then in 2013 moving the William Hill Online Head office as Head of Live Casino & Vegas.
Responsible for the digital growth and strategy of the Live Casino and Vegas verticals, and going on to establish their Scratch card and Macau product divisions.
Joined Playtech in 2015 as part of the new product direction as Head of Live Casino Innovation.
Responsible for the customer development and strategy for key Playtech Live global cliental, whilst driving new content and innovation through our product roadmap